Executive Education

Inclusive Business : a way to add value to your organization

Over the past few years, a growing number of corporations have started to explore inclusive business models as a way to expand their traditional markets, but fewer have been successful on a large scale. In this webinar you will find out:

- How to leverage social entrepreneurship to accelerate the development of new business models

- How Total Awango and LafargeHolcim have enjoyed large-scale success from their Inclusive Business initiatives

- How to measure the social and economic impact of inclusive business models


1. Total Awango and LafargeHolcim Affordable Housing, Lucie Klarsfeld McGrath - Hystra
Total Awango, founded in 2012, had sold over 1m solar lamps via Total’s gas stations by May 2015, reaching unelectrified areas in more than 30 countries. Lafarge Affordable Housing Initiative has reached over 400,000 people in over 20 countries. What are the common factors of success that explain these programs’ results? How did the intrapreneurs pushing for these initiatives achieve this?

2. Making More Health, Stephanie Schmidt – Ashoka
Launched in 2011, Making More Health is a global initiative created by Boehringer Ingelheim and Ashoka. Using this initiative as an example, we will explore how a corporation can co-create new business models that create value for the company, society and for the partnering social-mission organizations.

3. Measuring Impact, Lise Penillard - HEC Paris
Despite a growing injunction for corporations to measure the social impact of their (social) activities, and the multiplication of publications, frameworks and platforms on the topic of social impact assessment (SIA), it still appears difficult for managers to define the right approach on the topic. Should corporations engage in SIA and under which conditions? Which questions should be addressed in order to define the most appropriate and useful approach.

The webinar will take place on Wednesday 6 April 2016 at 18:00 Paris time.

                                                                                                      To take part in the webinar, register here


Sabrina Djefal is an Adjunct Lecturer at HEC Paris and is one of the Academic Directors of the Inclusive Business and Value Creation program. She will be the facilitator of the webinar.

Since 2005, she has been working with high civil-servants from emerging countries, mature economies as well as from large & small companies.

Her main field of expertise is Leadership in complex situations, but she is also an expert in coaching leaders on their strategy and leading the organization to combine successful results and employees’ welfare on a long term strategy plan.