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The Motorola example shows how the innovation process cycle is now the result of a complex story embedding new ideas issued in developing countries
Alain Keravel, professor at HEC Paris comments on the innovative services coming from western and emerging countries.
“Worldwide innovative services in telecommunication industry were usually coming from western countries, but the flow is now reversing ’” said Greg Brown, Motorola former CEO, interviewed on September 2011 by the Economic Times of India.
To support this idea, Greg Brown tells how Motorola design and launch a mobile service (Accuweather.com) which could help farmers to take decisions aboutusual agricultural stakes (irrigation, variety selection, time to market, etc.).
Motorola use ideas and experience from the Reuters Mobile Light (RML) mobile phone service launched in October 2007 in Maharashtra state, India.
RML has been available to farmers in India via SMS on their own mobile with an average user spending about $5 a month. However, the information from the service is usually shared within the 20,000 villages being targeted. As a result, as many as 1.5 million Indian farmers are benefiting from the service.
RML managing director Amit Mehra said "We have used a lot of market research to get the product right. Only 6% of our original sample said they wanted RML when we asked them but, when we showed them a prototype, that figure went up to 85%.
Motorola decide to take advantage of RML large experience to improve on its existing service focused on US farmers in order to deliver services all over the worldsuch as Africa, India, as well as US farmers. This example clearly shows how the innovation process cycle was the result of a complex story embedding new ideasgenerated from developing countries.
This telecom revolution challenges its managers while offering them a lot of opportunities.
HEC Advance certificate of management Business in Telecom and Digital Business will give the opportunity for each participant to develop business project aiming different step of such complex cycle. These business projects will be supported by academic and professional tutors.
In order to be pro-active and innovative in an telecom business in which new business models arise, HEC Paris and Sofrecom have designed a dedicated program for digital and telecom managers willing to take on greater managerial responsibilities: Advanced Certificate in Telecom & Digital Business.
This business project should enable you:
Credits gained upon successful completion of this 2-module Advanced Certificate may be used towards the HEC Paris Executive MBA.
Claire Geslin email@example.com +33 (0)1 55 65 59 34