The “good-enough” market represents best way forward to address “low-enough” prices to entice fast-growing mid-level consumers in China

 

 

•   HEC Paris in China
•   HEC Paris EMBA
•   Meet us in China

 

Together with the European Union Chamber of Commerce in China, HEC Paris EMBA in China is pleased to invite you to the lecture the "Good Enough Strategy"

The Good Enough Strategy

After the surge development of Chinese economy, multinationals and local firms are squaring off in China’s rapidly growing middle market. This new battleground is emerging for companies seeking to establish, sustain, or expand their presence in China: It’s the “good-enough” market segment, home of reliable-enough products at low-enough prices to attract the cream of China’s fast-growing cohort of mid-level consumers.

Start-up companies developing and releasing new products and services don’t necessarily need to aim for perfection to make inroads against established players. How and when to enter China’s middle market, and by which means companies can compete effectively in the good-enough segment. The above is not an easy job.

The Master Class, Shanghai, Oct. 16

Francois-David Martino is General Manager, Supply Chain Management of Metal Technologies, Industry Sector, Siemens Limited China, currently in charge of procurement, logistics, warehouses and supplier quality management for the sector.

Francois-David is now managing a team of 150 people with a revenue of 230m€ in four locations. He graduated in his Executive MBA at HEC Paris in 2010.

To attend the master class, please email your name, company, title, and mobile phone to:  emba@hec-emba.com.cn