Professor Jean-Noël Kapferer is internationally recognized as one of the leading and most influential authorities on brand management and a specialist of the luxury sector.
This program is aimed at participants who either already manage a luxury brand, or have business responsibilities within a luxury company or will do so in the near future
2 one-week modules
Session 1: Paris, France
Session 2: Shanghai, China
The combination of world-class faculty, cutting-edge research, publications in the field of luxury management and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program in luxury.
The aim of the program is to endow participants/managers with all the concepts, skills, know-how and benchmarks they need to develop and manage luxury brands and companies today and in the future. It is an ambitious program that will enable participants to delve deeply into the culture of luxury in order to grasp the essence of its so specific management. The goal of this business-oriented program is to enable participants to make the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.
This demanding two-week program is run in Paris, France and Shanghai, China.
It combines a rare blend of cutting edge theory, high level interaction with top executives from luxury brands, practice oriented sessions and self-immersion in retail.
Session 1: “The Luxury Strategy” – HEC Paris
Themes explored in the first session will include:
Session 2: “The Luxury Strategy” – Shanghai
This session is a learning expedition: it aims at exposing managers to the most challenging culture of luxury today.
The following themes will be covered:
All participants choose a strategic issue to address throughout the program. This enables them to build on their own experience and draw on the expertise in their professional networks. They work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.
Jean-Noël Kapferer is the Academic Director of the Major in Luxury and is recognized internationally as one of the leading and most influential authorities on branding. Emeritus Professor of Marketing at HEC Paris, he is actively pursuing his researches on luxury challenges. He is the author of fifteen books on communication and brands and over one hundred articles published in leading academic journals. His work has been translated into several languages and disseminated worldwide. Professor Kapferer is often quoted in the press and regularly appears on radio and television.He works actively as a consultant to many European, American, and Asian corporations.
For further information on this Major, please contact: Jean-Bernard TISON email@example.com 01 39 67 75 44
I chose the Major in Luxury in particular because it offers a unique opportunity to develop a global vision of the sector and to develop a strategic understanding of the value chain and operational processes involved in luxury businesses.Read more