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Learning from China and Brazil can be a source of inspiration for the “old world” business practitioners
Contact Marie Simonsen
+33 (0)1 55 65 59 54
How business challenges are addressed in the two most prominent countries among the BRICS?
This Major is intended for all participants curious about international markets who wish to broaden their knowledge, business practices and cultural horizons, and to discover different inspirational ways of doing business in two key markets: China and Brazil.
Two one-week sessions: Beijing and Shanghai, China (May) and Sao Paolo, Brazil (October)
Two academic partners: Tsinghua University - SEM (China) and Fundação Getulio Vargas (Brazil)
Post crisis forecasts show that economic growth will mostly resume in the Asian region which will then drive to some extent the economic and social welfare in other parts of the world. Challenges faced by companies as a consequence of globalization and its impact on populations are further enhanced, together with their consequences in terms of the social responsibility expected from any enterprise.
Many new uncertainties also arise from climate change, the decline of natural resources and unbalanced demographic growth between main geographical regions which induce new business paradigms, most of them still to be invented. Recent studies conducted by various research institutes and advisory firms consistently show that more than 2/3 of existing companies in the western world will have to reinvent the way they do business and adapt to these new challenges.
This Major aims to achieve the following:
The Major is built around two week-long intensive modules.
The first module will take place in in Beijing with Tsinghua University and Shanghai to get exposure to Western multinationals doing business in China. Chinese market are among the key issues: Chinese "Ecosystem" & Chinese Economy, Cultural Conflicts and Convergences, Corporate China, Internet in China, Understanding Marketing in China, Venture capital, entrepreneurship and China’s capital markets.
The second module takes participants to Sao Paolo. Topics covered through the different courses delivered by FGV – EAESP include, among others: Social, Economic and Political Dimensions, Brazilian Economy, Culture in Brazil, BRICs - International Economy and Trade, Brazil and multinationals, Branding in Latin America, Marketing for low income populations, Banking in Brazil, Managing Human Resources, Ethics and Corporate Social Responsibility.
Bob Gogel is the Academic Director of the Major. Prior to joining Integreon, Bob held CEO positions at Enrich, Travelex, Liberata and Xchanging Global Insurance Solutions. He holds a B.A. from Harvard College, a Masters degree in Applied Economics from the University of Louvain and an M.B.A. from the University of Chicago.
More information on this Major: Marie Simonsen firstname.lastname@example.org +33 (0)1 55 65 59 54
The choice for this major and « China & Brazil » was based at the same time on their weight within the BRIC’s and my personal interest. Apart from the fact that it was an unforgettable experience, I have gained within only two weeks a Global Business Perspective of China & Brazil. That was possible thanks to the fine selection of themes, teachers, visits and diversity of participants.Read more