Today, in an increasingly digital world and information age-trivia, we see the merging of two very important industries: digital (media and entertainment) and telecom.

 

 

Claire Geslin
geslin@hec.fr
+33 (0)1 55 65 59 34

 

Target audience

This Major in Digital &  Telecom Businesses is open to all Executive MBA participants. This unique Major is focused on the design of business and corporate strategies and company innovation in the era of the digital convergence of IT, media and telecom industries.

Locations and academic partners

Two one-week sessions: Berkeley, USA (May) and Paris (October)

Academic partner:  University of California, Berkeley, USA

Context

In the global industry, the only constant is change. Regulation, technology and business models evolve. Sudden upheavals and national volatility have become commonplace. Being able to identify strategic issues for organizations has become increasingly difficult. One of the key challenges for Executives (in digital, media and telecommunications) is to extract value out of changing markets and manage change. In order to forecast technology, anticipate regulation and take advantage of market developments correctly and to determine your organization’s optimal positioning strategy, you would need a targeted high-level strategy training provided by this programme.

Objectives

The main objective is to upgrade participants’ competencies necessary to deliver high performance within the digital business and telecom sectors. Specifically, this program aims to:

• Improve your ability to identify opportunities, position business units and assess the competition.
• Build strategic tools for forecasting digital business model and designing optimal positioning, pricing and distribution strategies.
• Develop essential managerial skills targeted for the digital and telecommunications businesses, enabling you to understand and respond to markets’ needs more effectively.

Content (Subject to changes)

Module 1:

The HEC Digital & Telecom Businesses Program in Silicon Valley is offered by Berkeley Executive Education at U.C. Berkeley.

• Opportunity Recognition
• Effective Innovation Strategies
• Marketing Innovations
• New Business Models
• Silicon Valley Day & Panel Discussion with Technology Entrepreneurs

Module 2:

The HEC Digital & Telecoms Businesses Program in Paris is offered by HEC Paris Faculty members, Executive and professional keynote speakers.

• Digital and Telecoms Businesses
• Business models and Value chains Analysis: innovation, new services and distribution networks
• Developing the value proposition
• Mergers & Acquisitions, Partnerships & Cooperation
• Finance and economic issues
• Managing change: evolution of know-how and mindsets
• Implementing the transformation

All participants involved in the Advanced Certificate will be required to undertake a Business Project in pre-assigned groups starting in Module 1 and will be presented in front of a panel in Module 2.

Faculty

Professor Bertrand Quélin, Professor, at HEC Paris, is the Major Co-Director together with Professor Alain Keravel, Affiliate Professor at HEC Paris.

Your contact

More information on this Major, Claire Geslin geslin@hec.fr  +33 (0)1 55 65 59 34