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Home > Open Enrolment programs > General Management and Strategy > Navigating Sino - EU Opportunities

Navigating Sino - EU Opportunities

Tsinghua SEM Beijing - HEC Paris

Type of program: Open Enrolment programs
Theme: General Management and Strategy
The opening of the Chinese economy and China's rapid development has profoundly affected the global business world and the way we do business. Not only has a huge market become available, but it also allowed corporations to reallocate strategic resources worldwide and reshape their competitive framework.
China is moving up the value chain, investing in R&D, creating a service industry and promoting sustainable development. With this increased sophistication, and with the government's support, China has engaged in the internationalization of its companies, with the view to challenging established market leaders both within and outside of China. Western businesses must be prepared for China's internationalization and entry on the world scene, with the view to identifying the new business opportunities this presents, as new markets, suppliers, partners and investors become available.
HEC Paris and the School of Economics and Management of Tsinghua University, two leading global business schools, have partnered to create this exciting opportunity for Chinese and European executives to gain insight, skills, experience and contacts to define strategies for seizing opportunities between China and Europe.
lang Language: English
duration Duration: 10 days
rythmes Format: 2 modules of 5 days:

  • 1 module at Tsinghua University, Beijing: 24-28 May 2010
  • 1 module at HEC Paris: 5-9 July 2010
location Location: Jouy-en-Josas
cost Cost: Tuition fees: € 16,000

Including accommodation and meals, excluding travel expenses.
HEC is not subject to VAT.

We have negotiated a special loan schedule with the BNP Paribas for HEC Paris participants. Please contact your Admissions Advisor for full details.


Professional experience

Participants should have at least 10 years of experience. For Europeans, they do not need to have China experience nor specific interest in doing business in China. The program is not about cross-cultural management, it is about strategy. However, participants should have an interest in China and be part of the team determining the strategic direction of their company. This can be executives of large corporations who are two or three levels from CEO, company owners or managers who have, or soon will have, responsibility for developing and implementing strategy in their organization. Or even SME's or start-up looking for international investors.
This program is designed to address key issues of global business between China and Europe. Previous Chinese/European experience is not required.

Key topics

Understanding competitive environments

  • China's business environment and firms.
  • The EU and China in a global environment.

Formulating and implementing strategies

  • Chinese firms competing globally.
  • European firms and the emergence of new global competitors.
  • Sino-EU collaboration: competition and collaboration.

Future trends

  • Sustainable growth.
  • Corporate Social Responsibility (CSR).
  • Protecting innovation and competitiveness.
This program is designed to address key issues of global business between China and Europe. Previous Chinese/European
experience is not required.

Tsinghua University is China’s foremost institution of higher learning, with high ranking alumni in the government and
business community. The School of Economics and Management (SEM) at Tsinghua University, one of China’s elite business schools, has an abundance of resources from academic, government, business and social circles.
In addition to the world-class international collaborations for academic research and management education, SEM has developed strong ties with business communities at home and abroad.

The Program

A unique partnership between China and Europe’s two leading business schools creates an exciting opportunity for Chinese and European executives, via unique interactions and an innovative learning environment, to gain insight, skills, experience and contacts to define strategies for seizing opportunities between China and Europe.
The program is designed for mid to senior level executives coming from China and from Europe. Each group will pursue two, five-day modules; one in Paris and one in Beijing.
During each of these modules, participants will address specific themes of relevance, while also dealing with topics of mutual interest and engaging in meaningful reflection, face-to-face discussion, and inspiring exchange. Joint sessions and social and cultural events will further facilitate the creation of a mutual understanding and personal networks.
photo

Miguel Rivera, Visiting Professor HEC Paris.