Executive Education

Advanced Certificates and Open-enrolment Programs


Acquire an in-depth understanding of the key success factors in the luxury business

The combination of world-class faculty, cutting-edge research, publications in the field of luxury management and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program that is truly unique of its kind. 

Quick facts

Level: Certified Program
Language: English 
Duration: 2 weeks 
Location: HEC Paris Center SDA Bocconi School of Management


- Acquire an in-depth understanding of the luxury industry
- Successfully manage luxury brands
- Internationally renowned faculty

Locations: Paris (May) and Milan then Florence (October)

Academic partner: SDA Bocconi School of Management

The successful completion of the Advanced Certificate will earn you 18 credits towards the HEC Paris Executive MBA. The EMBA  Major in Luxury can also be taken as a specialization within the HEC Paris Executive MBA. The EMBA requires only 7 or 8 weeks out of the office during a 17-month period. More information in the Admission section.

Tuition fees:
14,585 € (2016)

These  include all teaching fees, academic material, accommodation in both locations.
On free evenings, dinners will be at the expense of the participants.
Travel expenses to and from all modules are not included.
Academic fees are not subject to VAT.

Location: HEC Paris Center SDA Bocconi School of Management
Dates of next session: Sunday 14 May 2017
Duration: 2 weeks

Session 1: 

HEC Paris Champerret, Jean Monnet

14 - 19 May 2017 (TBC)

This program is aimed at participants who are involved in the high value consumer goods and services sector, in particular executives and senior managers who already manage luxury brands and companies or who plan to do so in the future. 

The aim of the program is to endow executives with the necessary mindset, skills and understanding to develop and manage luxury brands and companies in our rapidly changing global economy. It also aims at providing hands-on experience of the specific nature of luxury brand management. Finally it explores the new frontiers and challenges of luxury, digital luxury, sustainable luxury and the competition coming from look alike brands of the masstige (prestige for the masses) sector. 

This demanding two-week program is run in Paris, Milan and Florence. 

It combines a rare blend of cutting edge theory, high level interaction with top executives from luxury brands, practice oriented sessions and self-immersion in retail. This major also focuses on a 360° vision of luxury, that encompasses its many facets and sectors. Participants meet experts in the luxury sector from both institutions and recent brands or start ups. We emphasize the move from factory to retail, from products to experiences, from objects to cult, inspired by art. We also explore the impact of technology, big data, social networks, etc. on the future of the luxury industry.

Session 1: “The Luxury Strategy” – HEC Paris

Session 1 in Paris will feature top tier HEC Paris professors: Jean-Noël Kapferer, Corinne Dauger, Patrick Albaladejo former Deputy General Director at Hermès and also premium level business speakers such as  Carlos Rosillo CEO Bell & Ross, Alain Lorenzo President and CEO LVMH Fragrance Brands, Quentin Desurmont, President  of Traveller Made  (network community of luxury travel designers), Tareef Shawa Luxury and CRM Director Pernod Ricard, the management from Porsche, etc.

Session 2: “The Luxury Strategy” – SDA Bocconi

Session 2 in Italy will include academic presentations from the SDA Bocconi faculty: Stefania Saviolo, Erica Corbelini, Carlo Alberto Carnevale, a case on the marketing of fine food, sessions on big data and CRM, the challenges of omnichanel and the millennials, a presentation with Bain & Co. There will be numerous company visits with C-level testimonies: Corneliani, Poltrona Frau Group, Gucci and Salvatore Ferragamo.

Business Project 

All participants choose a strategic issue to address throughout the program. This enables them to build on their own experience and draw on the expertise of their professional networks. They work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program. 

Academic Director(s)

Jean-Noël Kapferer , HEC Paris Emeritus Professor of Marketing

Read more

“I am very happy with the HEC EMBA delivered in Shanghai. I want to boost my knowldege concerning fashion and luxury with the Luxury Major. I am impressed with this specialization. It takes place in...”

Badis Kouidrat

CEO, Devanlay Garment Manufacturing (Shanghai) Co., Ltd

“The luxury major allowed me to reinforce my knowledge of all the fundamentals of luxury, but above all to broaden my scope to the international dimension of luxury and its other sectors of activity...”

Claude Neves

European-African Export Director, GUERLAIN

“The Major allowed me to step back and strategically analyze how the concept of luxury has evolved in the last few years. I definitely strengthened my analytical skills through the program - particu...”

Helene Dumottay

Head of Marketing, Fashion Accessories for Swarovski

“The EMBA definitely shifted my paradigm on how to view the luxury market from an international strategic standpoint. I’ve gained many insights, and my career path and future are bright. I am now wo...”

Joe Ghayad

Hotel Manager for the Ritz-Carlton Hotel Company, Doha

“The program has helped me develop holistic views of the luxury business and encouraged me to take the leap into a totally different product category (from tableware to cosmetics). ”

Kazuo Kawashima

General Manager, L'Oreal Luxe

“The program has really accelerated my career and has given me the necessary skills to fully understand and manage luxury markets.”

Sandrine Danancher

Consultant of the Board KORLOFF Paris

“Before participating in the Advanced Certificate in Luxury, I worked as Project Director for Louis Vuitton Eyewear. I knew I wanted to take my career in a new direction, but I did not know where or...”

Sandrine Pereira

CEO and Founder of The House of Eyewear

“The program is a perfect mix of theoretical concept and business cases from the real life. You have an excellent mix of the French and Italian business model in order to understand the entire luxur...”

Tanja Valcic

Former Head of Credit Management at Lanvin

“I chose to do the Luxury Advanced Certificate because I felt the need to learn more from a different angle and the HEC Paris course offered me the key skills to do just that.”

Tommaso Corsani

CEO of Diarough Switzerland


“I chose the Major in Luxury in particular because it offers a unique opportunity to develop a global vision of the sector and to develop a strategic understanding of the value chain and operational...”

Yannick Preteseille

Brand Strategy & Experience, DS automotive brand

General Information

  • Open enrolment subject to our selection process.
  • The language of instruction is English. A professional level in English is required: TOEIC, TOEFL or IELTS (for applicants whose mother tongue is not English or candidates who do not hold a university degree from an English speaking institution).
  • 18 credits gained upon successful completion of this two module Advanced Certificate may be used towards the HEC Paris Executive MBA.
  • Holders of an Advanced Certificate will be able to deduct the full price of the Advanced Certificate if they are admitted to the HEC Paris EMBA.
  • Each Advanced Certificate has two 1-week modules fixed for May and October respectively, to be delivered in two different locations, France and Italy.
  • Each module has a 5-day schedule, for a total of 10 days or 90 hours per Advanced Certificate.

Others programs in Advanced Certificates and Open-enrolment Programs

Contact us

Jean-Bernard Tison
+33 (0)1 39 67 75 44


2 weeks
Dates of next session:
Sunday 14 May 2017

Dates of next session

Place: HEC Paris Center
Dates of next session: May 14, 2017

Session 1: 

HEC Paris Champerret, Jean Monnet

14 - 19 May 2017 (TBC)

Tuition fees:
14,585 € (2016)


Professor Jean-Noël Kapferer
Academic Director of the HEC Paris EMBA Major in Luxury / Advanced Certificate in Luxury

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