Advanced Certificates and Open-enrolment Programs
Acquire an in-depth understanding of the key success factors in the luxury business
The combination of world-class faculty, cutting-edge research, publications in the field of luxury management and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program that is truly unique of its kind.
Level: Certified Program
Duration: 2 weeks
Location: HEC Paris Center SDA Bocconi School of Management
- Acquire an in-depth understanding of the luxury industry
- Successfully manage luxury brands
- Internationally renowned faculty
Locations: Paris (May) and Milan then Florence (October)
Academic partner: SDA Bocconi School of Management
The successful completion of the Advanced Certificate will earn you 18 credits towards the HEC Paris Executive MBA. The EMBA Major in Luxury can also be taken as a specialization within the HEC Paris Executive MBA. The HEC Paris Executive MBA involves only 60 days out of the office over a period of 13 to 16 months. More information in the Admission section.
These include all teaching fees, academic material, accommodation in both locations.
On free evenings, dinners will be at the expense of the participants.
Travel expenses to and from all modules are not included.
Academic fees are not subject to VAT.
This program is aimed at participants who are involved in the high value consumer goods and services sector, in particular executives and senior managers who already manage luxury brands and companies or who plan to do so in the future.
The aim of the program is to endow executives with the necessary mindset, skills and understanding to develop and manage luxury brands and companies in our rapidly changing global economy. It also aims at providing hands-on experience of the specific nature of luxury brand management. Finally it explores the new frontiers and challenges of luxury, digital luxury, sustainable luxury and the competition coming from look alike brands of the masstige (prestige for the masses) sector.
This demanding two-week program is run in Paris, Milan and Florence.
It combines a rare blend of cutting edge theory, high level interaction with top executives from luxury brands, practice oriented sessions and self-immersion in retail. This major also focuses on a 360° vision of luxury, that encompasses its many facets and sectors. Participants meet experts in the luxury sector from both institutions and recent brands or start ups. We emphasize the move from factory to retail, from products to experiences, from objects to cult, inspired by art. We also explore the impact of technology, big data, social networks, etc. on the future of the luxury industry.
Session 1: “The Luxury Strategy” – HEC Paris
Session 1 in Paris will feature top tier HEC Paris professors: Jean-Noël Kapferer, Corinne Dauger, Patrick Albaladejo former Deputy General Director at Hermès and also premium level business speakers such as Carlos Rosillo CEO Bell & Ross, Alain Lorenzo President and CEO LVMH Fragrance Brands, Quentin Desurmont, President of Traveller Made (network community of luxury travel designers), Tareef Shawa Luxury and CRM Director Pernod Ricard, the management from Porsche, etc.
Session 2: “The Luxury Strategy” – SDA Bocconi
Session 2 in Italy will include academic presentations from the SDA Bocconi faculty: Stefania Saviolo, Erica Corbelini, Carlo Alberto Carnevale, a case on the marketing of fine food, sessions on big data and CRM, the challenges of omnichanel and the millennials, a presentation with Bain & Co. There will be numerous company visits with C-level testimonies: Corneliani, Poltrona Frau Group, Gucci and Salvatore Ferragamo.
All participants choose a strategic issue to address throughout the program. This enables them to build on their own experience and draw on the expertise of their professional networks. They work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.
Jean-Noël Kapferer , HEC Paris Emeritus Professor of Marketing
CEO, Devanlay Garment Manufacturing (Shanghai) Co., Ltd
European-African Export Director, GUERLAIN
Head of Marketing, Fashion Accessories for Swarovski
Hotel Manager for the Ritz-Carlton Hotel Company, Doha
Consultant of the Board KORLOFF Paris
CEO and Founder of The House of Eyewear
Former Head of Credit Management at Lanvin
CEO of Diarough Switzerland
Brand Strategy & Experience, DS automotive brand
- Open enrolment subject to our selection process.
- The language of instruction is English. A professional level in English is required: TOEIC, TOEFL or IELTS (for applicants whose mother tongue is not English or candidates who do not hold a university degree from an English speaking institution).
- 18 credits gained upon successful completion of this two module Advanced Certificate may be used towards the HEC Paris Executive MBA.
- Holders of an Advanced Certificate will be able to deduct the full price of the Advanced Certificate if they are admitted to the HEC Paris EMBA.
- Each Advanced Certificate has two 1-week modules fixed for May and October respectively, to be delivered in two different locations, France and Italy.
- Each module has a 5-day schedule, for a total of 10 days or 90 hours per Advanced Certificate.