Advanced Certificates and Open-enrolment Programs
Too often, innovation is looked at from the restrictive angle of products, services, processes or
technology. By contrast, strategic innovation offers a global approach to innovation, based on an alternative conception of what strategy is and on questioning existing ways of doing things. This kind of innovation relates to the business model of the enterprise.
Duration: 3 days
Location: HEC Paris Le Château
- Interactive presentations illustrated by numerous real-life examples
- Sharing of professional experience
Excluding meals and accommodation.
- Click here to watch a video presentation of Laurence Lehmann-Ortega's latest book 'Odyssey 314', a new approach to innovation developed in partnership with Hélène Musikas.
New: This program is eligible for the Global Network for Advanced Management (GNAM) Certificate of Excellence in Global Business, which allows Executives to choose from over 120 courses offered by 17 member schools and representing a total of 15 training days. For more information and a full list of eligible programs, click here.
Dates of next session: Tuesday 27 June 2017
Duration: 3 days
1st session: 27 - 29 June
2nd session: 22 - 24 November
The program is designed for:
- Senior executives
- Board members of major corporations
- CEOs and owner-managers of SMEs
- Discover and apply conceptual tools that enable you to develop new business model ideas
- Distinguish and apply conceptual tools that enable you to develop new business model ideas
- Understand the importance of experimentation and the possibility of learning from failure
- Evaluate the inherent difficulties in strategic innovation and create a culture that allows them to be offset
The content of the program has been specifically designed to enable participants to:
- Unlock their business model
- Discover eight avenues for exploring innovation
- Think differently
- Experiment and learn from failure
- Construct an innovative organization
- Foster a culture of innovation in their organizations
HEC Paris Professor(s)
Laurence Lehmann-Ortega, HEC Paris Affiliate Professor of Strategy and Business Policy
Hélène Chanut-Musikas, HEC Paris Affiliate Professor of Strategy and Business Policy