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Luxury is a concept and an industry.
Many companies claim to sell luxury products and services and little by little the overuse of the word luxury has diluted its core meaning.
In fact, if each person may have his/her own idea about what constitutes a luxury to his/her eyes, the notion of a luxury strategy is much more clear: it has been coined by those luxury companies who have shown sustained long term profitability at the core: Rolex, Louis Vuitton, Chanel, Bulgari, Ferrari…
Paris and Milan
Academic partner: Bocconi University
Credits gained upon successful completion of this 2-module Advanced Certificate may be used towards the HEC Paris Executive MBA. The EMBA Major in Luxury can be taken as a specialization within the HEC Executive MBA. The EMBA requires only 60 days out of the office over a 17-month period.Language: English
Two 5-day modules each in May and October 2013.
Tuition fees include all teaching fees, academic material, room and board in both locations.
Travel expenses to and from all modules are not included.
Programs and additional costs non subject to VAT.
Professor Jean-Noël Kapferer
Academic Director, HEC EMBA, Luxury Major
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