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Luxury is both a concept and an industry. Many companies claim to sell luxury products and services but little by little the overuse of the word luxury has diluted its true meaning. Its real essence is embodied by the luxury companies that have achieved long term and sustainable profitability: Rolex, Louis Vuitton, Chanel, Bulgari, Ferrari…
Paris and Milan
Academic partner: Bocconi University
The successful completion of the Advanced Certificate will earn you 18 credits towards the HEC Paris Executive MBA. The EMBA Major in Luxury can also be taken as a specialization within the HEC Executive MBA. The HEC Paris Executive MBA involves only 60 days out of the office over a period of 13 to 16 months.Language: English
Two 5-day modules, in May and October 2014, respectively.
13,950 € (2014)
These include all teaching fees, academic material, room and board in both locations.
Some evenings are free, so dinner will be at the participants’ own expense.
Travel expenses to and from all modules are not included.
Academic fees are not subject to VAT.
Professor Jean-Noël Kapferer
Academic Director, HEC EMBA, Luxury Major
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Thought-provoking insights from Jean-Noel Kapferer on the future of luxury branding.
For the first time in its history, HEC Paris has appointed a woman as head of Exe...