Two one-week sessions:  Beijing and Shanghai, China (May) and Sao Paolo, Brazil (October)
Two academic partners:  Tingshua University - SEM (China) and Fundação Getulio Vargas (Brazil)

Credits gained upon successful completion of this 2-module Advanced Certificate may be used towards the HEC Paris Executive MBA. The EMBA  Major in Global Business Perspectives can be taken as a specialization within the HEC Executive MBA. The EMBA requires only 60 days out of the office over a 17-month period.

Tuition fees include all teaching fees, academic material, room and board in both locations.
Travel expenses to and from all modules are not included.

Programs and additional costs non subject to VAT.

This program is intended for all participants curious about international markets who wish to:

• broaden their knowledge, business practices and cultural horizons,
• discover different inspirational ways of doing business in two key markets: China and Brazil.

This program aims to achieve the following:

• Discover a specific field of expertise developed by HEC academic partners to answer the needs of executives working in their region,
• Get exposure on how to do business successfully in the region,
• Learn how international business challenges are assessed from a local perspective,
• Exchange experience and network with other HEC Executive MBA participants and local business representatives.

The program is built around two week-long intensive modules.

The first module will take place in Beijing with Tsinghua University and Shanghai to get exposure to Western multinationals doing business in China. Chinese markets are among the key issues: Chinese "Ecosystem" & Chinese Economy, Cultural Conflicts and Convergences, Corporate China, Internet in China, Understanding Marketing in China, Venture capital, entrepreneurship and China’s capital markets.

The second module  takes participants to Sao Paolo. Topics covered through the different courses delivered by FGV – EAESP include, among others: Social, Economic and Political Dimensions, Brazilian Economy, Culture in Brazil, BRICs - International Economy and Trade, Brazil and multinationals, Branding in Latin America, Marketing for low income populations, Banking in Brazil, Managing Human Resources, Ethics and Corporate Social Responsibility.