Locations:   Berkeley, USA (May) and HEC Paris Downtown (October)
Academic partner:   University of California, Berkeley, USA

Business partner:  Sofrecom

Credits gained  upon successful completion of this 2-module Advanced Certificate may be used towards the HEC Paris Executive MBA. The EMBA Major in  Digital & Telecom Businesses can be taken as a specialization within the HEC Executive MBA. The EMBA requires only 60 days out of the office over a 17-month period.

Tuition fees include all teaching fees, academic material, room and board in both locations.
Travel expenses to and from all modules are not included.

Programs and additional costs non subject to VAT.

This program is conceived for managers working in digital businesses and  telecommunications industry in or with developing countries.

Concerned industries: worldwide companies related to digital and telecom

• fixed and mobile operators and regulators,
• software information technology companies,
• media entertainment and broadcasting companies,
• …

Profile requirements

• decision makers with a significant business experience,
• a minimum of 8 years of managerial experience,
• a professional level in English.

Today, in an increasingly digital world and information age-trivia, we see the merging of two very important industries: digital (media and entertainment) and telecom.

Technology is constantly being upgraded. For managers and leaders, it is important to understand the dynamics, business environment and what drives the market.

• How is the business impacted by regulation and technology?
• How do you manage businesses in order to cope with this turbulent context?
• How do you develop an appropriate strategy in such an environment?

The first module will focus on Managing in a Turbulent Environment and Anticipating Business Trend . 

Second part of the module will focus on Strategies for value growth and managing change .  How do we handle strategic moves, launch and manage new businesses and new services, design strategic changes?" 

This program will enable you to:

• Improve your ability to identify opportunities, position business units and assess the competition,
• Build strategic planning tools for forecasting telecommunications markets and designing optimal positioning, pricing and distribution strategies,
• Develop essential managerial skills targeted for the digital and telecommunications industry, enabling you to understand and respond to markets’ needs more effectively.

The Advanced Certificate in Digital & Telecom Businesses is divided into 2 modules .

Module 1

Managing in a fast-moving environment and anticipating business trends

This module entitled « Managing in a fast-moving environment and anticipating business trends  »  aims at building up a comprehensive knowledge of the digital sector, seen as a business impacted by regulation and technology.

The first module in Berkeley, USA, will cover the following topics:

• Digital Businesses and Telecoms Outlook
• Regulatory frameworks
• Business models: new services and distribution networks
• Markets & Customers: social networks and viral marketing
• Mergers & Acquisitions
• Business intelligence and Customer value management
• Partnerships & Cooperation
• Value chains

Module 2

Strategies for growth and value and managing change

The second module will take place in October 2013 in Paris.

This « Strategies for growth and value and managing change »  module will tackle the issue of managing strategic moves and strategic changes in the digital sector :

• Telecommunications company in Africa – case study
• Managing change: evolution of know-how and mindsets
• Industry analysis
• Business model analysis
• Finance and economic issues
• Developing the customer proposition
• Implementing the transformation
• Simulation

General Information

• 18 credits gained upon successful completion of this two module Advanced Certificate may be used towards the HEC Paris Executive MBA
• Holders of an Advanced Certificate will be able to deduct the full price of the Advanced Certificate if they are admitted to the HEC EMBA
• Open enrolment subject to selection process
• Each Advanced Certificate has two 1-week modules fixed for May and October respectively, to be delivered in two different locations, one of which is outside of France.
• Each module has a 5-day schedule, for a total of 10 days or 90 hours per Advanced Certificate.
• The language of instruction is English. A professional level in English is required: TOEIC, TOEFL or IELTS (for applicants whose mother tongue is not English or candidates who do not hold a university degree from an English speaking institution).